Kia 2015 Annual Report Download - page 22
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Kia Motors manages its overseas business through localization
while aiming to increase exports of high value-added models.
This two-track strategy is the foundation for our continued growth and
the means by which we will become a leading global automotive company.
2015
2014
2013
*Ex-factory sales basis
Overseas Sales* (Overseas Market Share )
(Unit: thousand vehicles)
2,523 (2.7%)
2,576 (2.9%)
2,369 (2.9%)
20 | KIA MOTORS
OVERSEAS BUSINESS
PERFORMANCE