Kia 2015 Annual Report Download - page 43
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39
ANNUAL REPORT 2015 |
We also earned global attention through quality
achievements in Europe, often considered the home of
automobiles. We ranked first among 20 automakers
in the ‘2015 Quality Report’ from Auto Bild, the most
authoritative automobile magazine in Europe. This
recognition for quality is due in part to our new cars
being customized to meet local needs through detailed
analysis of European consumer lifestyles and habits,
starting right from the initial vehicle development phase.
Kia Motors will not be complacent when it comes to
quality, even after winning so many positive reviews
and awards. Instead, we will listen even more closely
to customer opinions, and communicate with them
continually in our efforts to offer products with
unsurpassed levels of quality.