Kia 2015 Annual Report Download - page 56

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Kia Design Center
Europe
Situated within Kia Motors’ Europe-
an headquarters, the Kia Design
Center Europe is boosting Kia’s
design capabilities in Europe.
Europe Technical Center/
Hyundai Design Center Europe
Working with our local subsidiary
that oversees product planning, sales,
and marketing in Europe, the Europe
Technical Center is strengthening
our regional sales capabilities.
U.S. Europe
America
Technical Center
The America Technical Center plays
a central R&D role within the U.S.
and is connected with the America
Design & Technical Center and
Proving Ground in California.
California
Proving Ground
The California Proving Ground plays
a key role in developing vehicles
for the North American market.
This is where performance and
durability tests are conducted on all
Kia vehicles sold in the U.S. and on
locally developed parts.
1
1
4 5
6
America Design &
Technical Center
The America Design & Technical
Center undertakes research into
concept cars and the develop-
ment of mass-production cars
suitable for the U.S. market.
2
Kia Design Center
America
Boasting world-class facilities and
personnel, the Kia Design Center
America is the birthplace of
innovative models under the Kia
label.
3
Design & Remodeling Studio,
Painting Facilities,
New Model Presentation Room,
Visual Presentation Room, etc.
Irvine, California, U.S.
Technical and Design Center
Russelsheim, Germany
Frankfurt, Germany
Design Center
Ground area: 17.52 million m2
(4,329 acres) / 8 test tracks with
total length of 116 km (72 miles)
California City, California, U.S.
Superior Township, Michigan, U.S.
Technical Center
Irvine, California, U.S.
(Technical & Design Center) |
Chino, California, U.S.
(Technical Center)
Design Studio and
Technical Center
3
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5
6
GLOBAL R&D NETWORK
50 | KIA MOTORS