Kia 2015 Annual Report Download - page 42

Download and view the complete annual report

Please find page 42 of the 2015 Kia annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 128

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128

Quality is fundamental to Kia and will never be compromised.
We make continued efforts to enhance quality throughout our
operations, from new car development to finished car production,
in our pursuit to deliver flawless quality.
38 | KIA MOTORS
BEDROCK OF GLOBAL COMPETITIVENESS
Kia Motors believes that quality not only is fundamental
to product competitiveness, but is a major source of our
pride as an automaker. We are therefore undertaking
numerous efforts across the company to ensure that
our products offer the best in quality. In 2010, Kia
Motors began its customer-oriented global quality
management drive to satisfy customer expectations by
pursuing failure-free vehicles. Under the Drive Defects
to Zero (DDTZ) campaign, we have strengthened new
car development standards and established a ‘quality
cluster’, which is a collaborative system whereby
employees across the company verify actual quality in
the field.
With increased production at overseas plants, including
our new plant in Mexico and the expansion of our
Chinese plant, we have recently formulated a strategy
to minimize quality deviations across the entire global
manufacturing network. Our quality development
system will be applied to all vehicles manufactured
at overseas plants to ensure that all manufacturing
is conducted at a level of quality guaranteed by Kia
Motors, thus completely eliminating quality gaps and
fortifying our long-term global competitiveness.
GLOBALLY RECOGNIZED
QUALITY MANAGEMENT
Kia Motors received 86 points, 26 points better than
the industry average, in the 2015 Initial Quality Study
(IQS) by J.D. Power and Associates in the U.S. Kia took
the number one spot for the first time among 21 non-
premium brands, and ranked second overall among all
makes, including premium brands, beating many world-
renowned high-end automakers. The Soul and the
Sorento came in first place in their respective segments,
and our Gwangju Plant 1, which produces the Soul,
received a gold award for being the best plant in Asia.
Kia also ranked among the best in the 2015 IQS in
China. We came in fifth place among 46 non-premium
nameplates and the Sportage was a segment winner,
which is further proof of Kia Motors’ strong position in
China.
GLOBAL QUALITY
MANAGEMENT