Kia 2015 Annual Report Download - page 35

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design management has truly been a success, with
the Soul achieving a grand slam of the top three
global design awards – the Red Dot Design Award, iF
Design Award, and IDEA Award. Our communication
channels, including mobile app and corporate culture PR
homepage, have also been recognized by global design
award competitions, showing how design management
has been fully integrated into our product design, as well
as into our branding, marketing, and corporate culture.
In 2015, Kia Motors’ design management continued
with even more clarity and detail. We launched the all-
new Cadenza (K7) which sports a more sophisticated
exterior than the first-generation design. The all-new
Optima (K5) features multiple designs for the same
model, according to customer preference, and the all-
new Sportage builds on the design prowess of the third-
generation model.
GLOBAL DESIGN MANAGEMENT NETWORK
In 2014, Kia Motors opened its own independent
design center inside the Namyang R&D Center. The
Namyang Design Center has one story below ground
and two above, covering a total area of 18,000 m2. The
center undertakes comprehensive design development,
including design planning, creation of unique exterior
designs with the Kia family look and ergonomic interior
designs, digital modeling using advanced computing
tools, and development of new colors.
The Namyang Design Center focuses on developing
the world’s best design capabilities based on a seamless
system of cooperation between Kia Motors’ global
design studios in the US, Europe, China, and other
regions. Located in Frankfurt, Germany, Kia Design
Center Europe participated in the development of the
fourth-generation Sportage, the Niro small hybrid SUV,
and Sportspace, a radically-styled concept tourer. In
California, Kia Design Center America has contributed
various designs for concept cars, including the Trail’ster
concept car featuring an eco-friendly powertrain and
strong performance.
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ANNUAL REPORT 2015 |