Kia 2015 Annual Report Download - page 54

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SPECIAL ISSUE
What are the key elements
of the autonomous driving
technologies unveiled by
Kia Motors?
We hope to offer drivers ‘hassle-free,
delightful driving’ experiences through our
autonomous driving technologies. In line
with this, we featured our state-of-the-art
Advanced Driver Assistance System (ADAS)
at CES 2016 based on the theme, ‘Evolution
of the Autonomous Driving Vehicle’.
Many of the technologies showcased at CES
are now being applied to mass-produced
vehicles, including Lane Departure Warning
System (LDWS), Lane Keeping Assist System
(LKAS), and Advanced Emergency Braking
(AEB). In addition, we exhibited advanced
technologies for future mass-produced
vehicles, such as Highway Autonomous
Driving (HAD), Traffic Jam Assist (TJA),
and Autonomous Parking System (APS).
We also launched the DRIVE WiSE brand,
which will be applied to our autonomous
driving technologies that enhance safety
and convenience. We also presented a
roadmap for the future development of
autonomous driving.
Moreover, we plan to invest KRW 2 trillion
by 2018 to develop related technologies
and speed up the convergence of
au t o m ob il es w it h IT. We a im t o
commercialize partially autonomous
driving vehicles by 2020 and usher in the
era of complete autonomous driving by
2030 in an effort to realize our goal of
‘hassle-free, delightful driving’.
What is special about
the Soul EV autonomous
driving vehicle displayed
at CES 2016?
The autonomous Soul EV showcased at
CES is not just a standard electric vehicle,
but rather a vehicle that combines all our
state-of-the-art technologies and enables
people to experience autonomous
driving technology t ute-finding, and
technology to assess driving conditions,
which combine to ensure safer and more
convenient driving.
In 2015, the autonomous Soul EV
satisfied the strict testing criteria required
for an autonomous driving license in
Nevada, U.S. In the lead-up to CES 2016,
we held a successful demonstration of
complete autonomous driving at a global
media test drive. At CES, we exhibited the
actual vehicle used for the autonomous
driving license test evaluation by the
State of Nevada and the global media
test drive. We showed a video about the
entire process, from initial development to
test drive, on a transparent display on the
rear window of the vehicle, and set up a
virtual reality autonomous car experience
zone, which provided visitors with an
opportunity to experience Kia’s various
autonomous driving technologies.
ABOUT CES
_ Consumer Electronics Show (CES)
is a global consumer electronics and consumer
technology tradeshow that takes place every January
in Las Vegas, Nevada. It is one of the world’s top
three IT shows. Participants include household electric
appliance, automobile, IT, and even fashion companies
from all across the globe, coming together to show
their innovative, cutting-edge technologies and new
products.
48 | KIA MOTORS
KIA AT CES 2016