Kia 2015 Annual Report Download - page 24

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Backed by our enhanced brand awareness and product competitiveness
in the global market, Kia Motors will turn challenges into opportunities,
thus achieving new engines for growth.
TURNING CHALLENGES INTO
OPPORTUNITIES
Low growth is expected to continue in 2016,
with slow economic recovery in emerging
markets, exchange rate fluctuations, and
stagnation in resource exporting countries
stemming from low oil prices and falling raw
material prices. Furthermore, competition
among automobile companies will likely
intensify.
Kia Motors will implement customized
strategies for each country based on specific
industry forecasts while building on our
strong product and brand awareness in
global markets. The U.S. market, in particular,
is expected to continue to benefit from
economic recovery and a stable job market,
meaning more potential customers willing
to buy a new vehicle. We aim to increase
sales by maximizing the impact of new car
launches, including the Sportage, Cadenza
(K7), and Niro, with the Optima (K5)
remaining our strategic model. In Europe,
where interest rates will remain low, we will
expand financial promotions. In the Central
and South America region, we will maximize
the potential generated through the start of
mass production at our Mexico plant in the
first half of 2016.
2015 Best-selling Models*
*Including sales in Korea
473,557 units
452,834 units
Rio (Pride)
Sportage
22 | KIA MOTORS