Kia 2012 Annual Report Download - page 7

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Despite the challenging business environment in 2012, Kia Motors achieved
growth and development at home and abroad. With global sales of 2.72
million units, up about 7% from the previous year, we entered the ranks of
the world’s top 100 global brands and cemented our presence as a world-
class automaker.
In 2013, we expect to face an even more severe environment at home and
abroad due to the ongoing European financial crisis and the impact of the
global economic slowdown.
To counter these difficult circumstances, we will initiate “quality-driven
brand innovation.” Quality has been at the center of our business and will
continue to be our top priority, as we aim to offer unsurpassed satisfaction
to customers and touch their hearts at all points of contact. By doing so, we
will imbue a strong sense of confidence and pride in our brand.
In addition, we will secure growth engines for the future and expand our
scale of investment. By increasing R&D investment in eco-friendly vehicles
and electronic controls, and by intensively fostering a culture of excellence,
we will strive to strengthen our competitiveness in advanced technologies.
We will also push ourselves further to increase our brand value in domestic
and global markets by continuously expanding our social contribution
activities so that we make a real difference in people’s lives.
Based on our belief that obstacles can be turned into opportunities, we will
exercise unyielding commitment and embrace a spirit of challenge that will
lighten our path toward sustainable growth in these difficult times.
Thank you.
Mong-Koo Chung
Chairman
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