Kia 2012 Annual Report Download - page 31

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New Ways to Win the Market
Kia’s digital marketing is continuously breaking into
new territories with diverse digital channels enabling
interactions that seek to bring us to closer our customers.
We offer consumers distinctive joy and deep engagement
through various channels including mobile applications,
YouTube and SNS, all the while promoting Kia’s young
and dynamic brand image. For instance, we strive to
communicate with consumers across the globe through
our Kia Buzz official blog as well as Twitter and Facebook
accounts.
Kia’s launches interactive mobile applications when new
cars are introduced that reflect specific vehicle features
and have garnered favorable consumer feedback and
prestigious awards at home and abroad. For instance, the
mobile application for the Kia Quoris (K9) won the gold
prize in the technology category of the ‘2012 Korea Mobile
Awards’ and grand prize in the innovation category of the
‘Smart App Awards.’ The Rio (Pride) and Picanto (Morning)
mobile applications took home the Best of the Best prize
at the red dot Design Award and Winner distinction at the
iF Design Award, respectively. Moreover, we were the
first Korean company to receive the mobile marketing
gold prize for our UEFA EURO 2012 activities in the global
mobile campaign category of the ‘2012 SMARTIES™
Award’, presented by the world-renowned Mobile
Marketing Association.
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