Kia 2012 Annual Report Download - page 11
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Please find page 11 of the 2012 Kia annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
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In 2012, Kia Motors established Kia Vision 2016 to meet its mid- to long-term business goals and secure
future growth engines. The main goal is to enhance global competitiveness through qualitative growth.
In line with this, Kia Motors laid out its 2013 management principles in order to systematize customer-oriented
management, optimize business structure for high efficiency and profit, and expand future growth potential.
All staff members will practice innovation in customer value and will strengthen their execution capability
in strategic tasks, thereby ensuring sustainable growth and realizing our vision.
• Innovate customer experience
• Improve brand competitiveness
• Secure superior global quality
• Focus on customer satisfaction
management
• Optimize production/sales to
increase profit
• Stabilize daytime double shift at
manufacturing sites
• Manage efficient & systematic
investment
• Strengthen on-site capabilities
• Create new business
opportunities
• Improve organizational capability
• Strengthen corporate social
responsibility management
• Develop global human resources