Kia 2012 Annual Report Download - page 44

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
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
km/ℓ
km/kWh
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• 16.8km/l, 100g/km (Grade 1 according to 2.0 HEV standard)

The Optima (K5) Hybrid is Kia’s first gasoline hybrid mid-size sedan.
Its fuel efficiency is as outstanding as a sub-compact car, and it
also guarantees a sophisticated and distinctive style, with excellent
acceleration and quietness, as well as top-notch eco-friendliness. Its
fuel efficiency is maximized thanks to the ‘parallel hard type hybrid
system’ exclusively developed by Kia Motors. Fuel efficiency is further
improved and driving dynamics are guaranteed by applying a 6-speed
transmission exclusive for hybrid cars, while the electronic components
are 100% domestically produced. As such, we have laid the foundation
for continued technological development and stronger competitiveness
of our partner companies.
• Driving distance of 139km per recharge
• Energy consumption efficiency of 5.0km/kWh

Ray EV is an urban-style vehicle that has zero emissions through the
use of batteries and electric motors alone. Starting with the Besta EV
in 1986, we launched the Ray EV in 2011 after 20 years of research. The
Ray EV secures maximum distance per recharge with its regenerative
braking system – a system to recharge batteries by converting the kinetic
energy that occurs during braking or deceleration into electric energy.
This technology was selected as one of the top ten technologies of
excellence in the green energy field at the ‘Top Ten Green Awards’
organized by the Ministry of Knowledge Economy and the Korea Institute
of Energy Technology Evaluation and Planning in June 2012. It won the
Green Innovation Award, a Minister of the Environment Award, at the
‘3rd Green Car Awards’ organized by the Asia Economic Daily in January
2013. The Ray EV is currently mainly supplied to public agencies. A total
of 2,500 Ray EVs will be evaluated in 2013 to verify their performance as
we pave the way to fully establish an EV market.
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