Kia 2012 Annual Report Download - page 32

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Kia Quoris (K9)
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The Kia Quoris (K9) is a state-of-the-art luxury large-size sedan, and is
our flagship model. The result of Kia Motors’ proven design competency
and cutting-edge technology, the Kia Quoris will compete with other
prestigious global brands in the growing luxury car segment.
The Kia Quoris was launched after four years and five months of
intensive R&D with a development cost of KRW 520 billion. Under the
design concept ‘Distinctive Modern & Classic’, luxurious touches and
details reflect Kia Motors’ design philosophy – ‘the simplicity of the
straight line’. Equipped with a rear wheel drive platform and advanced,
high-performance technologies, this model has everything expected
from a large-size luxury sedan. The V6 3.3 GDI engine touts powerful
performance and efficiency that rival its more expensive counterparts.
Cadenza (K7)
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The Cadenza (K7), which made a stir in the sub large-size market as the
first in the K-series in 2009, was reborn with numerous refinements. The
refreshed Cadenza was designed to retain its existing innovativeness and
dynamism while adding a more premium image. The Cadenza features
AWS, the UVO system for cutting-edge telematics services, around-
view monitoring system, and many other new technologies. With design
changes inside and out befitting a new model and the addition of many
new features, it is sure to be a force to be reckoned with in the premium
sedan segment.
Sorento
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The Sorento mid-size CUV has been drastically upgraded with a new
platform, improved fuel efficiency, and state-of-the-art technologies. The
model’s design places more emphasis on a sophisticated and premium
image on top of its existing robustness and dynamism, giving the Sorento
the image of a ‘world-class premium CUV’. Sorento is now equipped
with various new technologies and convenient features including AWS
(Advance Warning System) for the first time in a domestic SUV. And with
dramatically improved fuel efficiency, it offers distinctive customer value.
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