Kia 2012 Annual Report Download - page 19

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Moreover, the Soul ranked first in the Compact Multi-
Purpose Vehicle category of the 2012 Initial Quality
Study released by J.D. Power & Associates, a market
intelligence agency in the U.S. In Russia, a localized
model of the Rio (Pride) won first prize in the compact car
field at the Golden Klaxon Award 2011. As all of the above
demonstrate, our models are being highly recognized
across the world for their outstanding designs and quality.
Advancing Our Global Momentum
At a time when the global economic outlook is uncertain,
2013 will bring greater challenges to the business
environment at home and abroad. In particular, the
stronger Korean won and other factors are projected
to prolong these current setbacks. Nevertheless, we
will turn these challenging scenarios into opportunities
to fundamentally improve ourselves and strengthen
our competitiveness. The current obstacles will be
transformed into opportunities to improve our brand
recognition, intensify our competency in sales, and
provide momentum for our launch of competitive new
products. Profitability will continue to be strengthened
through fundamentals-oriented management by selling
our products at full price.
Furthermore, we will seek continued growth by setting
specific sales strategies for each market including the
U.S., Europe and China, while targeting emerging markets
where our brand recognition is still weak, with the focus
on our K-series. This will enable us to become a renowned
global automaker driven by a strong market dominance
and expansion of sales in emerging markets.
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