Kia 2012 Annual Report Download - page 37

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Green Trip Program
The number of disabled persons in Korea was
approximately 2.68 million in 2011, making up 5.4% of
the total population. However, the percentage of welfare
budget for the disabled remains at the bottom of OECD
countries, recording around 0.12%. Against this backdrop,
we have adopted the ‘Green Trip’ program to narrow the
physical and psychological gap between the disabled
and others through social awareness, infrastructure
improvements, and institutional support.
The ‘Green Trip’ program was launched in June 2012 and
is not a one-time event but an ongoing project whereby
the disabled can travel with whomever, and whenever,
they desire. If selected, the Grand Carnival Easy Move
vehicle is provided. The car is equipped with a hand
controller to allow the disabled to operate the vehicle
themselves, and an electronic wheelchair lift to allow
easy access to the vehicle. Moreover, gas fees and travel
expenses are subsidized, and a driver service is offered
if self-driving is too challenging. As such, measures for
specific assistance are classified according to the types
of disability and income level. As a result, we were able
to offer unforgettable memories to 1,341 people from 310
families in 2012.
Educational Support Programs
Kia is involved in diverse social contribution projects to
assist the communities where Kia’s major business sites
are located at home and abroad. In the U.S., we selected
training support programs based on feedback from local
staff as well as a survey of 219 local car dealers. And we
donated a million-dollar fund to Donorschoose.org, a U.S.
agency that donates educational equipment and materials
to help out public schools struggling with budget cuts.
In China, we take part in ‘Project Hope,’ organized by
the Chinese government, in order to educate children
in impoverished areas, and build elementary schools for
them.
Easy Move
Easy Move is Korea’s first social enterprise which provides
aid and rehabilitation equipment for the disabled. It was
established in 2010 by the Hyundai Motor Group to secure
mobility for the disabled through new technology. The
company develops and produces driving-assistance devices
for the disabled and the elderly, while seeking to become
an exporting enterprise by tapping into overseas markets.
Over two-thirds of the operating income is re-invested in job
expansion and technology development.
For the past three years, the Group extended KRW 2.9
billion in support, while doing its utmost for Easy Move to
grow as a self-sufficient player by transferring management
know-how and forming a purchase alliance. Easy Move
operates independently, and it achieved sales of KRW 5
billion in 2012, demonstrating a prosperous future.
Mobility / Challenge Mobility MobilityChallenge
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