Kia 2012 Annual Report Download - page 10

Download and view the complete annual report

Please find page 10 of the 2012 Kia annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 114

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114







All members of the Hyundai Motor Group must follow our 5 core values when carrying out their professional
duties and decision-making. The Group’s goal is to build a highly-creative corporate culture based on challenge,
cooperation, and respect for customers and workers. This goal will only be reached through the sharing and
internalization of our core values. We become one by sharing values and applying them consistently in our
decision-making. Kia Motors will tackle challenges head on through mutual cooperation and respect while
fulfilling our promises and embracing talent and diversity to build a distinct corporate culture.

We promote a customer-driven corporate culture by providing the
best quality and impeccable service with all values centered on our
customers.

We create synergy through a sense of “togetherness” that is
fostered by mutual communication and cooperation within the
company and with our business partners.

We respect the diversity of cultures and customs, aspire to be the
world’s best at what we do, and strive to become a respected global
corporate citizen.

We refuse to be complacent, embrace every opportunity for greater
challenge, and are confident in achieving our goals with unwavering
passion and ingenious thinking.

We believe the future of our organization lies in the hearts and
capabilities of individual members, and will help them develop their
potential by creating a corporate culture that respects talent.


