Kia 2012 Annual Report Download - page 26
Download and view the complete annual report
Please find page 26 of the 2012 Kia annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
1 -
2
-
3
-
4
-
5
-
6
-
7
-
8
-
9
-
10
-
11
-
12
-
13
-
14
-
15
-
16 -
17 -
18 -
19 -
20 -
21 -
22 -
23 -
24 -
25 -
26 -
27 -
28 -
29 -
30 -
31 -
32 -
33 -
34 -
35 -
36 -
37
-
38
-
39
-
40
-
41
-
42
-
43
-
44
-
45
-
46
-
47
-
48
-
49
-
50
-
51
-
52
-
53
-
54
-
55
-
56
-
57
-
58
-
59
-
60
-
61
-
62
-
63
-
64
-
65
-
66
-
67
-
68
-
69
-
70
-
71
-
72
-
73
-
74
-
75
-
76
-
77
-
78
-
79
-
80
-
81
-
82
-
83
-
84
-
85
-
86
-
87
-
88
-
89
-
90
-
91
-
92
-
93
-
94
-
95
-
96
-
97
-
98
-
99
-
100
-
101
-
102
-
103
-
104
-
105
-
106
-
107
-
108
-
109
-
110
-
111
-
112
-
113
-
114
 |
 |
Aside from global awards for our product quality and
design, we are also being recognized for our innovative
marketing activities. The mobile application for the Optima
(K5) was selected as the Winner in the Mobile Application
category in Communication Design at the 2012 iF Design
Award. The mobile application for the Rio (Pride) won
the Best of the Best prize in Communication Design at
the 2012 red dot Design Award. These accolades have
reaffirmed that Kia Motors effectively communicates with
customers in today’s rapidly changing digital landscape.
‘Design Kia’ is Our Mindset
The design we have in mind is not limited to product
design. We are pursuing design management in order
to instill a design-centric mindset within our corporate
culture. Thus, while striving to strengthen creativity and
capacity building for designers on multiple fronts, we have
established a Kia-exclusive culture that nurtures creative
thinking by all staff members.
The concept of design at Kia Motors is not just about
cars, but about making a difference in culture. We will
open a new chapter in design management by continuing
to practice this belief in all our management activities.