Hertz 2010 Annual Report Download - page 88

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ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS (Continued)
Depreciation of Revenue Earning Equipment and Lease Charges
Car Rental Segment
Depreciation of revenue earning equipment and lease charges for our car rental segment of
$1,614.2 million for the year ended December 31, 2009 decreased 12.5% from $1,843.8 million for the
year ended December 31, 2008. The decrease was primarily due to a reduction in average fleet
operated, higher net proceeds received in excess of book value on the disposal of used vehicles and the
effects of foreign currency translation of approximately $42.8 million, partly offset by a $13.2 million net
increase in depreciation in certain of our car rental operations resulting from changes in depreciation
rates to reflect the estimated residual value of vehicles.
Equipment Rental Segment
Depreciation of revenue earning equipment and lease charges in our equipment rental segment of
$317.2 million for the year ended December 31, 2009 decreased 9.5% from $350.4 million for the year
ended December 31, 2008. The decrease was primarily due to a 14.7% reduction in average acquisition
cost of rental equipment operated during the period and the effects of foreign currency translation of
approximately $6.2 million, partly offset by lower net proceeds received in excess of book value on the
disposal of used equipment and a $6.1 million net increase in depreciation in certain of our equipment
rental operations resulting from changes in depreciation rates to reflect the estimated residual value of
equipment.
Selling, General and Administrative Expenses
Selling, general and administrative expenses decreased 16.7%, due to decreases in advertising,
administrative expenses and sales promotion expenses, including the effects of foreign currency
translation of approximately $15.8 million.
Advertising expenses decreased $47.1 million, or 29.4%, primarily due to decreased media
advertising and the effects of foreign currency translation of approximately $1.0 million.
Administrative expenses decreased $44.8 million, or 10.1%, primarily due to reductions in
administrative salaries and related costs of $59.5 million and restructuring charges of $3.2 million,
including the effects of foreign currency translation of approximately $9.6 million, partly offset by an
increase in management incentive compensation costs of $13.6 million.
Sales promotion expenses decreased $36.6 million, or 22.4%, primarily related to a reduction in
sales salaries and commissions of $26.7 million, including the effects of foreign currency translation
of approximately $5.2 million.
Interest Expense
Car Rental Segment
Interest expense for our car rental segment of $316.1 million for the year ended December 31, 2009
decreased 30.1% from $452.4 million for the year ended December 31, 2008. The decrease was
primarily due to a decrease in weighted average interest rate on our borrowings and a decrease in the
weighted average debt outstanding due to a reduction in revenue earning equipment.
64