Hertz 2010 Annual Report Download - page 65

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EXECUTIVE OFFICERS OF THE REGISTRANT (Continued)
August 2007 until October 2007. Prior to joining Hertz Holdings and Hertz, Ms. Douglas served as
Treasurer of Coty Inc. from December 1999 until July 2006. Previously, Ms. Douglas served as an
Assistant Treasurer of Nabisco from June 1995 until December 1999. She also served in various financial
services capacities for 12 years at Chase Manhattan Bank (now JPMorgan Chase). Ms. Douglas is a CPA
and spent three years early in her career in public accounting.
Mr. Sider has served as the Executive Vice President & President, Car Rental and Leasing The Americas
of Hertz and Hertz Holdings since January 2010. Mr. Sider also oversees the fleet planning and
re-marketing functions for the Americas since December 2010. Mr. Sider has held several senior
management positions in the U.S. car rental business since 1983, including Manhattan Area Manager,
Vice President of the New England, West Central and Western Regions and, since 2008, Vice President
and President, Off-Airport Operations for North America.
Mr. Taride has served as the Executive Vice President and President, Hertz International since January
2010. Mr. Taride also oversees the fleet planning and re-marketing functions of Hertz International since
December 2010. Mr. Taride has served as the Executive Vice President and President, Hertz Europe
Limited, of Hertz since January 2004 and as Executive Vice President and President, Hertz Europe
Limited, of Hertz Holdings since June 2006 until December 2009. From January 2003 until December
2003, he served as Vice President and President, Hertz Europe Limited. From April 2000 until December
2002, he served as Vice President and General Manager, Rent A Car, Hertz Europe Limited. From July
1998 to March 2000, he was General Manager, Rent A Car France and HERC Europe. Previously, he
served in various other operating positions in Europe from 1980 to 1983 and from 1985 to 1998.
Ms. Baker has served as the Senior Vice President, Chief Human Resources Officer of Hertz Holdings
and Hertz since April 2007. Prior to joining Hertz Holdings and Hertz, Ms. Baker served as Senior Vice
President, Global Human Resources for The Reynolds & Reynolds Company from September 2005
through March 2007. Prior to joining Reynolds & Reynolds, she served as Director of Human Resources,
Global Automotive Business, and in various strategic human resources and operational roles for The
Timken Company from June 1981 through August 2005.
Ms. Boyd has served as the Senior Vice President, Advantage Rent A Car since March 2010. From
November of 2007 until February of 2010, she served as Senior Vice President of Process Improvement
and Project Management of Hertz Holdings and Hertz. Prior to joining Hertz Holdings and Hertz,
Ms. Boyd served in a variety of senior leadership roles at Tenneco Inc. from April 1997 to November
2007, including Vice President and General Manager of Global Commercial Vehicle Systems and
Specialty Markets, and Vice President, Global Program Management.
Mr. Broome has served as the Senior Vice President, Corporate Affairs and Communications of Hertz
Holdings and Hertz since March 2008. Previously, Mr. Broome served as Vice President, Corporate
Affairs and Communications of Hertz Holdings and Hertz from August 2000 to March 2008. From March
1996 to August 2000, Mr. Broome served as Vice President, Government Affairs and Communications for
Selective Insurance Company, Inc. and from January 1987 to March 1996 as Counsel, Legal Affairs, of
Aetna Life and Casualty. Prior to that, Mr. Broome served in government affairs roles for The Travelers
Insurance Group and the Connecticut Business and Industry Association.
Mr. Eckroth has served as Senior Vice President and Chief Information Officer of Hertz Holdings and
Hertz since June 2007 and Global Customer Care since April 2009. Mr. Eckroth also oversees the Global
Document Management function and Navigations Solutions business since December 2010 and serves
as a member of the Board of Navigation Solutions L.L.C., which is the exclusive provider of the Hertz
Neverlost units and related services. Prior to joining Hertz Holdings and Hertz, Mr. Eckroth served as
Executive Vice President and Chief Operating Officer of New Century Financial Corporation from
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