Hertz 2010 Annual Report Download - page 39

ITEM 1. BUSINESS (Continued)
As of December 31, 2008, 2009 and 2010, HERC had branches in the following countries:
Total U.S. Canada France Spain Italy China
January 1, 2008 ............................... 376 248 34 84 10 — —
Net increase (decrease) ....................... (34) (27) 2 (4) (6) — 1
Additions relating to acquisitions ................. 3 1 — — 2 — —
December 31, 2008 ............................ 345 222 36 80 6 — 1
Net increase (decrease) ....................... (24) (8) (1) (14) (3) — 2
Additions relating to acquisitions ................. 1 — — — 1 — —
December 31, 2009 ............................ 322 214 35 66 4 — 3
Net increase (decrease) ....................... (7) (10) 3 (1) — — 1
Additions relating to acquisitions ................. 7 6 — — — 1 —
December 31, 2010 ............................ 322 210 38 65 4 1 4
HERC’s rental locations generally are situated in industrial or commercial zones. A growing number of
locations have highway or major thoroughfare visibility. The typical location includes a customer service
center, an equipment service area and storage facilities for equipment. The branches are built or
conform to the specifications of the HERC prototype branch, which stresses efficiency, safety and
environmental compliance. Most branches have stand-alone maintenance and fueling facilities and
showrooms.
HERC’s broad equipment line in the United States and Canada includes more equipment with an
acquisition cost of under $10,000 per unit, ranging from air compressors and generators to small tools
and accessories, in order to supply customers who are local contractors with a greater proportion of
their overall equipment rental needs. As of December 31, 2010, these activities, referred to as ‘‘general
rental activities,’’ were conducted at approximately 40% of HERC’s U.S. and Canadian rental locations.
Before it begins to conduct general rental activities at a location, HERC typically renovates the location to
make it more appealing to walk-in customers and adds staff and equipment in anticipation of
subsequent demand.
In early 2010, Hertz launched Hertz Entertainment Services, a division which provides single-source car
and equipment rental solutions to the entertainment and special events industries. Hertz Entertainment
Services provides customized vehicle and equipment rental solutions to movie, film and television
productions, live sports and entertainment events, and all-occasion special events, such as weddings,
conventions, and fairs. Hertz Entertainment Services are tailored to fit the needs of large and small
productions alike with competitive pricing and customized, monthly billing. Hertz delivers vehicles and
equipment to production locations and a dedicated staff is available 24/7 to address specific client
needs. Productions can also rent equipment for use at special events such as lighting, generators and
other machinery.
In February 2010, HERC entered into a joint venture with Saudi Arabia based Dayim Holdings
Company, Ltd. to set up equipment rental operations in the Kingdom of Saudi Arabia. The new joint
venture entity will rent and sell equipment and tools to construction and industrial markets throughout
the Kingdom of Saudi Arabia.
Our worldwide equipment rental segment generated $1,070.1 million in revenues during the year ended
December 31, 2010.
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