Hertz 2010 Annual Report Download - page 118
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HERTZ GLOBAL HOLDINGS, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
Amortization of other intangible assets for the years ended December 31, 2010, 2009 and 2008, was
$64.7 million, $66.1 million and $66.3 million, respectively. Based on our amortizable intangible assets
as of December 31, 2010, we expect amortization expense to range from $59.4 million to $66.0 million for
each of the next five fiscal years.
During the year ended December 31, 2010, we added ten locations in our domestic and international car
rental operations by acquiring former franchisees and from external acquisitions. Additionally, we added
seven locations related to external acquisitions done within our equipment rental operations. Total
intangible assets acquired during the year ended December 31, 2010 was $18.0 million, of which
$15.4 million and $2.6 million was allocated to amortizable intangible assets and indefinite-lived
intangible assets, respectively. During the year ended December 31, 2009, we added 32 car rental
locations by acquiring former franchisees in our domestic and international car rental operations, as well
as approximately 20 locations associated with our acquisition of Advantage Rent A Car and one location
related to an external acquisition done within our equipment rental operations. Total intangible assets
acquired during the year ended December 31, 2009 was $44.7 million, of which $39.1 million and
$5.6 million was allocated to amortizable intangible assets and indefinite-lived intangible assets,
respectively. Each of these transactions has been accounted for using the acquisition method of
accounting in accordance with GAAP and operating results of the acquired locations from the dates of
acquisition are included in our consolidated statements of operations. For certain 2010 acquisitions, the
allocation of the purchase price to the tangible and intangible net assets acquired is preliminary and
subject to finalization. These acquisitions are not material, individually or collectively, to the consolidated
amounts presented within our statement of operations for the years ended December 31, 2010 and
2009.
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