Hertz 2010 Annual Report Download - page 29

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22FEB201121471104
22FEB201121470955 22FEB201121471239
ITEM 1. BUSINESS (Continued)
Car Rental: Our ‘‘company-operated’’ rental locations are those through which we, or an agent of ours,
rent cars that we own or lease. We maintain a substantial network of company-operated car rental
locations both in the United States and internationally, and what we believe to be the largest number of
company-operated airport car rental locations in the world, enabling us to provide consistent quality and
service worldwide. Our licensees and associates also operate rental locations in over 140 countries and
jurisdictions, including most of the countries in which we have company-operated rental locations.
Equipment Rental: We believe, based on an article in Rental Equipment Register published in May 2010,
that HERC is one of the largest equipment rental companies in the United States and Canada combined.
HERC rents a broad range of earthmoving equipment, material handling equipment, aerial and electrical
equipment, air compressors, generators, pumps, small tools, compaction equipment and construction-
related trucks. HERC also derives revenues from the sale of new equipment and consumables.
Set forth below are charts showing revenues by reportable segment, and revenues by geographic area,
both for the year ended December 31, 2010 and revenue earning equipment at net book value as of
December 31, 2010 (the majority of our international operations are in Europe).
Revenues by Segment for
Year Ended December 31, 2010(1)
$7.6 billion
Equipment
Rental
14.2%
Car Rental
85.8%
Revenues by Geographic Area for Revenue Earning Equipment at net book
Year Ended December 31, 2010 value as of December 31, 2010
$7.6 billion $8.9 billion
United States
66.0%
International
34.0% Other
Equipment
19.1%
Cars
80.9%
(1) Car rental segment revenue includes fees and certain cost reimbursements from licensees. See Note 10 to the Notes to our
consolidated financial statements included in this Annual Report under the caption ‘‘Item 8—Financial Statements and
Supplementary Data.’’
5