Hertz 2008 Annual Report Download - page 11
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Innovation…Driving Global Growth 9
Hertz has created global rental programs enabling customers
to choose environmentally friendly and economical vehicles.
Almost 144,000, or more than half of our U.S. rental fleet,
achieves MPG ratings of over 28 MPG. About 40,000 vehicles
carry the U.S. EPA’s “Smartways” designation for generating
lower emissions. More than 97% of our European fleet exceeds
the 28 MPG standard.
We continue to expand our Green Collection in North America
and Europe with approximately 40,000 reservable high MPG,
lower emission vehicles. In 2008, we tripled our hybrid/electric
fleet to over 3,000 vehicles.
In 2008, we launched our car sharing business, Connect by
Hertz, in London, New York City and Paris. Connect provides
urban drivers with environmentally friendly cars parked at
convenient locations for hourly rentals. Hertz leap-frogged the
competition with in-car technology to speed the rental process.
Once the online booking process is completed and the rental
commences, the customer is instantly connected to a Hertz
service center representative who can assist with every aspect of
the rental and provide directions and other services. Every Con-
nect vehicle in the U.S. comes equipped with a NeverLost naviga-
tion system, Ipod adaptors and Bluetooth technology.
Every car sharing vehicle has the potential to eliminate the
need for up to 14 privately owned vehicles in urban markets,
providing an economically and environmentally sensible alterna-
tive to vehicle ownership. Choosing to share rather than own a
car eliminates the need for expensive parking, insurance and
maintenance/repair costs. We have already expanded beyond
urban markets, adding The Ohio State University and Pepperdine
University, as well as corporate accounts. Because our technol-
ogy and fleet are fully scalable, we will rapidly expand Connect
to many more U.S. and European cities, and additional university
and corporate customers.
Industry-leading service and innovations enabled Hertz to
garner 25 “Best Car Rental Company” awards worldwide from
travel publications and associations who surveyed their readers
and members. That’s up from 18 awards in 2007 and is our best
result ever.
Global Sustainability
Initiatives