HTC 2008 Annual Report Download - page 9
Download and view the complete annual report
Please find page 9 of the 2008 HTC annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.2OO 8 HTC AN N UAL REPO RT
T
13
HTC -The Global Leader in M obile Phone
Innovation and Design
he HTC was founded in May 1997 with a focus on the
design, production and marketing of innovative and multi-
functional converged devices. With the launch of the
proprietary HTC brand in 2007, the company has focused
its energies on building and expanding a global branding
strategy. HTC purposely breaks with traditional mobile
phone makers to put the 'user' at the center of the product
design process, with overall objectives of enhancing life
and communications. 'Iconic simplicity' stands at the core
of the HTC design approach - helping strike the optimal
balance between appearance, functionality and cutting-
edge technology. Closing the distance between people
through exceptionally-designed, always-innovative mobile
phones and simplifying & improving text messaging
functions are two of our most important goals. HTC looks
forward to infusing further style and depth into product
designs and applications.
Now into its second decade, HTC has cultivated
exceptional in-house research and development (R&D)
capabilities. Committed to creating value differentiation in
products that deliver superior performance to users, the
company now has a world-class product line under the
HTC brand name designed and developed to meet high
demands for quality and innovation from
telecommunications service providers and distributors in
Europe, the Americas and Asia. Apart from exceptional
R&D, HTC has excellent manufacturing capabilities and a
highly qualified global network that support our products,
customers and distributors. Performance in terms of both
product development and market sales have won for HTC
strategic partnership relationships with some of the world's
top names in telecommunications and high technology.
Corporate relationships with partners around the globe
provide access to the latest technologies, which HTC
adapts and incorporates into trendsetting new products and
value-added services.
In 2007, HTC established a subsidiary operation in
Shanghai, HTC (Shanghai WGQ), to enhance overall after-
sales and repair service quality. During 2008, HTC
acquired, through its H.T.C. (B.V.I.) Corp. subsidiary, the
highly respected San Francisco-based design house, One
& Company Design, Inc. The acquisition has coalesced at
HTC the world's most advanced mobile phone design and
innovation team. The team will spearhead internal efforts at
HTC to refine and enhance innovation and design
capabilities - essential to give greater depth and
completeness to product design planning work, break new
design ground and further confirm HTC leadership in the
design of advanced mobile phones.
Dedication, the right combination of talent, accumulated
experience and decision making backed by a keen insight
into market trends are all essential ingredients contributing
to building HTC's success as a global leader in global
telecommunications products and technologies. In the
short term, HTC will launch highly competitive new smart
phones designed on both the Windows Mobile and Android
operating systems. The company will also continue building
value into its proprietary HTC brand, raise global
recognition for the brand, and further streamline operations
to optimize cost structures. In the future, HTC will focus on
expanding its exposure in the global market and seek out
new and strategically advantageous partnerships with
leading companies and telecommunications service
providers in order to better anticipate and meet user
product and service expectations. The company will also
continue to cultivate in-house global logistics management
capabilities to support fully the success of HTC as a top-tier
international brand.
HTC's registration number on the Taiwan Stock Exchange
(TSE) is 2498.
II. CO MPAN Y PRO FILE
12
II. COMPANY PROFILE
State of California Governor Arnold Schwarzenegger, Vodafone CEO Fritz Joussen and German Chancellor Angela Merkel each held in their hands one of this year's hottest technology
products - the HTC Magic - at a cornerstone press event for 2009 CeBIT. Governor Schwarzenegger took the opportunity to announce that California would be the first US state to form a
strategic alliance with CeBIT, Germany's largest IT exhibition.
'0 8A R_ HT C/ 英文版* NEW 05/ 14/ 20 09 16: 06 頁面 1 2