HTC 2008 Annual Report Download - page 11
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Please find page 11 of the 2008 HTC annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.II. CO MPAN Y PRO FILE
1716
HTC launched its flagship line HTC Touch Diamond
to an excited reception in London in May 2008. The
Touch Diamond product line delivers an entirely new
mobile Internet experience using the latest
generation TouchFLO 3D touch screen interface.
Touch Diamond represents a breakthrough in mobile
telephone technology that has revolutionized
consumer expectations of and ideas about mobile
telecommunications.
In September 2008, HTC led the pack in North
America and Europe by joining Google, the world's
largest online search provider, and leading telecom
service provider T-Mobile to launch the T-Mobile G1
smart phone, the world's first mobile phone designed
on the Android operating system. In February 2009,
HTC joined Singapore Telecommunications Limited
and Australia's Optus to launch the Asia Pacific's first
Android phone - the HTC Dream. These two historic
launches make HTC the first mobile phone maker to
offer cutting-edge Android mobile phones in the
world's three most important telecom markets.
HTC's presence was widely evident at the 2009
Mobile World Congress held in February 2009.
Underscoring HTC's position as an innovation leader
in the wireless communications sector, many of the
innovative technology and product breakthroughs on
display were the result of cooperation between HTC
and the biggest names in telecom service and high
technology - including Vodafone, Orange, T-Mobile,
Qualcomm, Microsoft and Google. HTC took
advantage of the Congress to spotlight its products
designed to simplify and streamline interpersonal
2OO 8 HTC AN N UAL REPO RT
Internet revolution.
ODM sales fell below 10% of overall corporate revenues
in 2008, underscoring the increasing range and
attractiveness of mobile phones now sold under the HTC
brand name. Dedicated to satisfying the mobile
telecommunication needs of customers in both mass and
niche markets, HTC continues to focus efforts fully on
achieving its long term vision and business objectives.
HTC continues to see a buoyant future ahead for the
smart phone sector as well as for the integration of full
Internet functions into mobile communications. In spite of
the recent downturn in global economic conditions, we
continue to see growth opportunities for HTC in the
mobile telecommunications sector. As an increasing
number of users upgrade to smart phones from earlier
mobile phone models, HTC is confident that its user-
friendly features, designed to shorten distances between
people, will be appreciated and rewarded by strong mass
market sales.
C. Products
HTC's principal activities currently include R&D and design
work on converged devices built on the Microsoft Windows
Mobile and Android operating system. Work includes the
development of product styling/designs, operating systems,
interface software, human-machine interfaces, and application
software.
HTC is actively engaged in product R&D,
manufacturing, and brand marketing as well as
technical support and relevant after-sales service
activities. At present, our products can be
divided into Android Phone, Touch Phone, PDA
Phone and Smartphone categories.
communications, including Footprints™,
Push Internet and the all-new Straight
Talk™.
HTC has a strong and proven track record
of delivering to markets worldwide
increasingly simple, easy to use innovative
mobile telecommunications products. Not
only has HTC created a new model for
success in the mobile telecommunications
sector and assumed a leading role worldwide
at the fore of telecommunications trends, we
are an increasingly clear and influential
advocate for new global standards designed to
promote market opportunities for high value
services, deliver greater convenience to users
and pave the way forward to the next mobile
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