Cricket Wireless 2011 Annual Report Download - page 79

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• it does not reflect expenses incurred for the payment of income taxes and other taxes; and
• other companies, including companies in our industry, may calculate this measure differently than we do,
limiting its usefulness as a comparative measure.
Management understands these limitations and considers adjusted OIBDA as a financial performance
measure that supplements but does not replace the information provided to management by our GAAP results.
The following table shows metric information for 2011 (in thousands, except for ARPU, CPGA, CCU and
Churn):
Three Months Ended Year Ended
December 31,
2011
March 31,
2011
June 30,
2011
September 30,
2011
December 31,
2011
ARPU ................... $ 39.35 $ 40.15 $ 41.25 $ 42.09 $ 40.72
CPGA ................... $ 192 $ 251 $ 238 $ 238 $ 228
CCU .................... $ 23.04 $ 21.83 $ 23.09 $ 22.46 $ 22.60
Churn ................... 3.1% 4.2% 3.8% 3.9% 3.8%
Adjusted OIBDA .......... $112,492 $160,697 $154,252 $135,109 $562,550
Reconciliation of Non-GAAP Financial Measures
We utilize certain financial measures, as described above, that are widely used in the telecommunications
industry but that are not calculated based on GAAP. Certain of these financial measures are considered “non-
GAAP” financial measures within the meaning of Item 10 of Regulation S-K promulgated by the SEC.
ARPU — The following table reconciles total service revenues used in the calculation of ARPU to service
revenues, which we consider to be the most directly comparable GAAP financial measure to ARPU (in
thousands, except weighted-average number of customers and ARPU):
Three Months Ended Year Ended
December 31,
2011
March 31,
2011
June 30,
2011
September 30,
2011
December 31,
2011
Service Revenues ............... $ 678,411 $ 704,087 $ 717,296 $ 729,487 $2,829,281
Less pass-through regulatory fees
and telecommunications taxes . . . (11,459) (9,455) (6,414) (5,242) (32,570)
Total service revenues used in the
calculation of ARPU .......... $ 666,952 $ 694,632 $ 710,882 $ 724,245 $2,796,711
Weighted-average number of
customers ................... 5,650,349 5,766,438 5,743,943 5,735,799 5,724,152
ARPU ...................... $ 39.35 $ 40.15 $ 41.25 $ 42.09 $ 40.72
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