Cablevision 2011 Annual Report Download - page 10

(4)
The following table sets forth certain statistical data regarding our video, high-speed data and VoIP
operations, excluding Optimum Lightpath, as of the dates indicated:
As of December 31,
New York
Metropolitan
Service
Area
2011
Optimum
West
Service
Area
2011(1)
Total
2011
New York
Metropolitan
Service
Area
2010
Optimum
West
Service
Area
2010(1)
Total
2010
Total
2009
(in thousands, except per subscriber amounts)
Total customers(2) ........ 3,255 356 3,611 3,298 350 3,648 3,314
Video customers(3) ....... 2,947 303 3,250 3,008 306 3,314 3,063
High-speed data
customers ................... 2,701 264 2,965 2,653 239 2,892 2,568
Voice customers ........... 2,201 156 2,357 2,138 131 2,269 2,052
Serviceable passings(4) ... 4,922 662 5,584 4,882 650 5,532 4,829
Penetration:
Total customers to
serviceable passings ... 66.1% 53.7% 64.7% 67.6% 53.8% 65.9% 68.6%
Video customers to
serviceable passings ... 59.9% 45.7% 58.2% 61.6% 47.1% 59.9% 63.4%
High-speed data
customers to
serviceable passings ... 54.9% 39.9% 53.1% 54.3% 36.8% 52.3% 53.2%
Voice customers to
serviceable passings ... 44.7% 23.5% 42.2% 43.8% 20.2% 41.0% 42.5%
Average Monthly Revenue per Video Customer ("RPS")(5)
$156.09 $134.60 $154.10 $150.68(6) N/A N/A $144.03(6)
______________
N/A Not meaningful.
(1) Reflects data related to Bresnan Cable, which was acquired by the Company on December 14, 2010.
(2) Represents number of households/businesses that receive at least one of the Company's services.
(3) Video customers represent each customer account (set up and segregated by customer name and address), weighted equally and counted
as one customer, regardless of size, revenue generated, or number of boxes, units, or outlets. In calculating the number of customers, we
count all customers other than inactive/disconnected customers. Free accounts are included in the customer counts along with all active
accounts, but they are limited to a prescribed group such as our current and retired employees. Most of these accounts are also not
entirely free, as they typically generate revenue through pay-per-view or other pay services. Free status is not granted to regular
customers as a promotion. We count a bulk commercial customer, such as a hotel, as one customer, and do not count individual room
units at that hotel. In counting bulk residential customers, such as an apartment building, we count each subscribing family unit within
the building as one customer, but do not count the master account for the entire building as a customer.
(4) Represents the estimated number of single residence homes, apartment and condominium units and commercial establishments passed by
the cable distribution network in areas serviceable without further extending the transmission lines, including our Optimum Lightpath
customers.
(5) RPS is calculated by dividing the average monthly U.S. generally accepted accounting principles ("GAAP") revenues for the
Telecommunications Services segment, less the revenue attributable to Optimum Lightpath, for the fourth quarter of each year presented
by the average number of video customers served by our cable television systems for the same period. For purposes of this calculation,
both revenue and average number of video customers exclude our Optimum Lightpath operations because Optimum Lightpath's third-
party revenues are unrelated to our cable television system customers.
(6) Represents data for the New York metropolitan service area.
Subscriber Rates and Services; Marketing and Sales
Video Services
Our cable television systems offer a government mandated broadcast basic level of service which
generally includes local over-the-air broadcast stations, such as network affiliates (e.g., ABC, NBC, CBS,
FOX), and public, educational or governmental channels.
All of our cable television systems also offer an expanded basic package of services, generally marketed
as "Family Cable", which includes, among other programming, news, information, entertainment, and
sports channels such as CNN, CNBC, Discovery, ESPN, AMC, the Disney Channel, and regional sports
networks such as MSG Network. For additional charges, our cable television systems provide premium