Audi 2015 Annual Report Download - page 81

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COmo puedO
FORMAR
PARTE DE
AUDI Mexico?
?
Until now, many of the , residents of San José Chiapa
had to commute to jobs in bigger neighboring cities. But
since Audi started building here, everything has changed. The
small city is growing along with the plant – and attracting
more and more people from all over Mexico.
And no wonder, with Audi México generating new prospects
for the region and its people. By the time production begins,
, jobs will have been created at the new plant. And the
number of jobs in the direct and indirect economic environment
is expected to climb as high as , in the coming years.
Over , people have applied for jobs at Audi so far – a
result of a major personnel marketing campaign tailored specif-
ically for Mexico. “We started with the workforce expansion
back when everything here was still in the greenfi eld stage,”
says Mattias Rust, Head of Human Resources at Audi México.
“Starting from square one like that is a major challenge, but
also an opportunity. We are very deliberately taking new ap-
proaches in the search for talent, to tap into the great poten-
tial of good applicants in the area.” This strategy includes,
for example, the social media campaign #pasionyperfeccion –
a big success that has attracted millions of clicks online. Audi
México is using the campaign to respond very directly to all
questions about working at Audi and about the new plant. Many
of these inquiries are submitted to Javier Valadez, an Audi so-
cial media expert, at #AskJavier. Applicants focus particularly
on the broad spectrum of development opportunities and
career prospects. To anyone who wants to become part of the
big Audi family, Javier recommends : “Be genuine and do
what you do with passion and perfection.”
In Mexico too, Audi aims to discover talented young employees
as early as possible and then retain them. That is why the
company jointly created the EMA scholarship program together
with Volkswagen de México and the German Academic Exchange
Service (DAAD). EMA stands for “Estudiantes Mexicanos en
Alemania” and consists of  months of education and training,
including a six-month internship at Volkswagen de México
or Audi México, continuous German language instruction and
six months of studies at a German university, concluding with
a six-month vocational training program at Audi in Germany.
The program’s objective is to prepare the young people for
possible employment at Audi México. The fi rst  scholarship
winners have already succeeded in attaining that goal.
But that is not all : Last year Audi became the fi rst company in
the country to organize a Girls’ Day. Inspired by similar events
held in Germany, the concept called for giving Mexican school-
girls interested in technology an opportunity to tour the plant
and gain insights into engineering and technical vocations.
It was a great success and planning for the next Girls’ Day has
already begun. All the e orts have proved a big hit : Audi is
now already at the top of employer rankings in Mexico –
before production has even kicked o .
The new plant in San José
Chiapa is an important ele-
ment for the future of the
Audi global production net-
work. By the end of this year,
about , Audi employees
will be producing the new
Audi Q there.
11
HOW CAN
I BECOME
PART OF
Audi Mexico?
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