Audi 2015 Annual Report Download - page 37
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 |
 |
“That’s one small step for a man, one giant leap for mankind.”
Those were the words of Neil Armstrong when he became the
fi rst man to set foot on the moon nearly 50 years ago. Today’s
version would read : One small click for engineers, one giant
thrill for customers. Audi is generating excitement not just
with the new A4, but also with a special experience when buying
a car. Even though adventure is routine for extreme athlete
Kenny Belaey, his fi rst experience today with the retail world of
the future left him impressed.
04
TEXT : Claudia Rülke
innovate.now! 036 >> 037