Audi 2015 Annual Report Download - page 58
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In the hallowed halls of Audi Tradition there is a subtle smell – call it a fragrance – of rubber tires and
engine oil. Automotive legends fi ll the room – sleek classic cars side by side with racy motorsport icons and
rally champions that have aged gracefully. In their midst, the shape of things to come : the technology
demonstrator Audi RS 7 piloted driving concept, nicknamed “Robby.” Axel Strotbek, Member of the Board
of Management for Finance and Organization at AUDI AG, meets here with Dr. Elgar Fleisch, Professor
of Technology Management at the University of St. Gallen and of Information Management at ETH Zurich.
Their topic of discussion : What does “change through digitalization” mean for Audi ?
Innovative
by tradition.
PHOTO : Christian Vogel
TEXT : Peter Gaide