Audi 2015 Annual Report Download - page 163

ECONOMIC REPORT
DELIVERIES AND DISTRIBUTION
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in their fourth generation. Alongside the basic A8 model, Audi
offers the long-wheelbase version Audi A8L as well as the
Audi A8L W12. The Audi S8 sport sedan is also a member of
the A8 car line. In addition, the new Audi S8 plus has been
available since the end of November 2015. 31,146 (38,482)
vehicles of the Audi A8 family were handed over to customers
in the past fiscal year.
//// AUDI R8
The sporty spearhead of our model range – the Audi R8 – was
available in Coupé and Spyder versions in its first generation
up until 2015. We commenced deliveries of the second-
generation Audi R8 Coupé in mid-October 2015. At present there
are the Audi R8 Coupé V10 and the Audi R8 Coupé V10 plus to
choose from. This high-performance sports car is constructed
for maximum dynamics, whether through its consistent light-
weight construction, its aerodynamics or its modified quattro
drive. 2,191 (2,222) customers chose a model from the Audi R8
car line in the 2015 fiscal year.
/// DELIVERIES BY REGION AND MARKET
The Audi brand handed over a total of 1,803,246 (1,741,129)
cars to customers in 2015 – an increase of 3.6 percent over the
previous year. In Europe, we reached a new record high and
achieved 4.8 percent growth. In the U.S. market, Audi has
doubled its deliveries within the space of five years. Despite a
slower pace in the market, Audi ended 2015 as the biggest-
selling premium automobile brand in China.
Demand for vehicles of the Audi brand made very healthy
progress in our home market Germany. We delivered 270,063
(255,582) cars there in the period under review, representing
5.7 percent growth. Elsewhere in Western Europe, we regis-
tered a 6.2 percent rise in our delivery volume to 474,986
(447,382) vehicles. In the United Kingdom – our leading export
market in Europe –166,817 (158,829) customers chose our
models in the past fiscal year. This represented growth of
5.0 percent, maintaining the upward trend of recent years.
The brand with the Four Rings likewise increased deliveries
of vehicles in France by 5.2 percent to 60,216 (57,214). The
development in deliveries in the Italian and Spanish markets
was especially strong, with increases of 10.3 percent and
16.5 percent respectively compared with the previous year.
In Belgium, we improved slightly on the previous year’s high
figure with 32,007 (31,769) vehicles delivered. The positive
development in demand in Western Europe is also reflected
in the development in orders received. These were up by
6.3 percent compared with the previous year. The diesel issue
had no noticeable impact on the level of orders received in the
2015 fiscal year.
In Central and Eastern Europe, overall market demand was
sharply down due to the poor overall economic situation in the
main market Russia. We were unable to remain entirely im-
mune from this development and saw the volume of deliveries
in that region fall by 8.5 percent to 54,891 (59,985) vehicles.
We delivered 25,650 (34,014) vehicles in Russia, 24.6 percent
fewer cars than in the prior-year period. Meanwhile, the posi-
tive development in demand in Central European countries had
a stabilizing effect.
Deliveries in the North America region showed a dynamic devel-
opment with growth of 10.8 percent to 243,103 (219,464)
vehicles. In the United States in particular, we remained suc-
cessfully on our course of growth in 2015, delivering more than
200,000 vehicles with the Four Rings to customers for the first
time ever. We achieved a delivery volume of 202,202 (182,011)
vehicles there – an increase of 11.1 percent. We voluntarily
suspended sales of vehicles with V6 3.0 TDI technology in the
United States and Canada in November 2015 in response to
the diesel issue. In Canada, we delivered 26,754 (24,514)
cars, 9.1 percent more than in the previous year.
We also registered a positive development in deliveries in the
South America region. In Brazil – the largest single market in
the region – we increased our deliveries by 38.7 percent to
17,130 (12,350) vehicles as a result of the premium market’s
good performance.
In the Asia-Pacific region, we handed over 677,199 (680,111)
Audi vehicles to customers in the period under review, thus
maintaining deliveries at the previous year’s level. Our delivery
volume in China of 570,889 (578,932) cars almost matched
the prior-year figure despite a challenging market environment
in the premium segment. Against a backdrop of declining
overall market demand in Japan, Audi deliveries fell by
6.4 percent compared with the previous year to 29,357
(31,356) vehicles. By contrast, demand for cars of the Audi
brand in South Korea continued to rise. We handed over
32,441 (27,647) vehicles to customers there in the past fiscal
year, 17.3 percent more than in 2014.
// LAMBORGHINI BRAND
The traditional Italian brand Lamborghini is present on the
market with the two supercars Huracán and Aventador. Various
Lamborghini special editions are also available.