Audi 2015 Annual Report Download - page 41
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 |
immediately knows : That’s an Audi.
I like that.”
After fully confi guring his A, Kenny
takes o the virtual reality headset.
He did not think he would get to the
moon so soon. The extreme athlete
grins. He puts the headset back on and
laughs : “I like this world even better
than the real one. If I had my way, I’d
never take these goggles o . I wish I
had a pair at home.”
Three questions for:
Dr. Dietmar Voggenreiter
Marketing and Sales
How else will retail change in the future ?
With technologies such as the Audi VR experience, we can show our fans
even more impressively what the world of the Four Rings has to o er : more
than models in millions of color and equipment combinations. From
these we can “virtually” build the exact Audi our customer is dreaming of.
This new way of addressing customers will be much more closely tailored
to individual needs and provides an entirely new buying experience.
Digitalization down to the customer – what does that mean for us ?
We look at digitalization from the perspective of the perfect customer
experience – from the initial contact with our brand through the entire
useful life of our premium automobiles. Our objective is to create the
simplest and most intuitive digital interface possible for Audi customers.
This will be the future front end for a tailored portfolio of products, after
sales and mobility services. The increasingly diverse world of Audi should
also be made even clearer and more convenient to access for Audi customers.
Where can you experience the future of Audi today ?
In Berlin, for example. Our latest Audi City is located there. Our digital
showroom concept is the benchmark for the automotive industry. We will
position Audi City even more intensively as a technological basis in the
future in order to equip all dealerships with virtual technologies. As part
of this, we are bringing the digital Customer Private Lounge and, as the
next step, D modeling and the virtual reality headset to the dealership.
innovate.now! 040 >> 041