Audi 2015 Annual Report Download - page 5

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01
02
03
04
05
BLUE SKY THINKING.
Prof. Rupert Stadler, Chairman of the Board of Management
of AUDI AG, meets up with Silicon Valley expert Christoph
Keese to discuss innovation, disruption and the rapid ascent
of digital business models in the Internet age.
PAGE >> 016
THINK. SHARE. DARE !
Audi Innovation Research (AIR) is where the future
is created. In San Francisco, creative minds discuss
tomorrow’s mobility. And experience piloted driving
today on the racetrack in Barcelona.
PAGE >> 026
IT’S A SAFE BET !
Intelligent assistance systems not only improve safety and
convenience in road trac – they also change the crash test
dummies’ everyday work. An unusual interview before and
after the crash test of the new Audi A4.
PAGE >> 032
BEAM ME UP, AUDI.
Audi is not just generating excitement with the new
A4, but also creating a special experience when buying
a car with the virtual reality headset.
PAGE >> 036
THE TRANSFORMERS.
The future of production belongs to the Smart Factory.
As an innovation driver, Audi Toolmaking plays an
essential role here. A look behind the scenes at the
example of the new Audi Q2.
PAGE >> 042
06
IN THE SPACE FACTORY.
In Somerville, near Boston, Audi is showing the urban future
together with public and private partners : piloted parking
cars, networked trac lights, swarm intelligence. An inven-
tory of the situation.
PAGE >> 050