Audi 2015 Annual Report Download - page 39
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 |
 |
To the left a crater glistens light gray
in the sunshine. Next to that are large
boulders, long sand dunes, and on
the right is a dark spot – basalt. A lunar
mare. A shooting star fl ashes across
the sky. “Wow. Really unbelievable,”
says Kenny Belaey.
The trial biker is experiencing something
only a few before him have enjoyed : a
walk on the moon without a space suit.
The Audi VR experience o ers customers
the opportunity to use a virtual reality
headset to confi gure their dream car at
the dealership with a previously un-
known realism.
So Kenny did not just come for a walk on
the moon. He turns around – and there
it is : the new Audi A Avant, caught in a
beam of sunlight behind Kenny. “Can
I get in, too ?” the Belgian asks incredu-
lously. But of course ! The car door opens.
Kenny ducks his head, although he really
does not need to, and gets in. “That is so
realistic !” The new virtual reality headset
makes both things possible : discovering
the available options for confi guring the
A and exploring the lunar landscape.
Before long Audi will be o ering its
customers this experience worldwide at
selected Audi City locations and neigh-
borhood dealerships. Thanks to the vir-
tual reality headset, customers visiting
these dealerships of the future can
conveniently confi gure their dream Audi –
with the support of the sales consultant –
and explore it in an environment of their
choice. Current options include, for ex-
ample, in front of the National Library in
Paris, in a tunnel setting or on the moon.
A separate display allows the dealer and
people accompanying the customer to
share the experience.
Audi thrills with its technology. This is
demonstrated by both the Audi VR expe-
rience and the new A Avant. Kenny, sit-
ting in this car on the moon, begins his
confi guration process. First he wants to
see the Audi virtual cockpit. In next to
no time, the large, attractive graphics
of the all-digital instrument cluster
ap
pear
behind the steering wheel.
innovate.now! 038 >> 039