Audi 2015 Annual Report Download - page 134

BASIS OF THE AUDI GROUP
STRUCTURE // STRATEGY
134 >>
Further information on the HERE transaction can be
found on page 148 f.
In addition, AUDI AG increased its shareholding in Volkswagen
Automatic Transmission (Tianjin) Company Limited, Tianjin
(China), from 40.0 percent to 49.0 percent. The company
continues to be accounted for in the Audi Group using the equity
method. In the past fiscal year, the Audi Group – in connection
with the HERE transaction – acquired a 33.3 percent interest in
There Holding B.V., Rijswijk (Netherlands), established in
2015. This participation is reported in the Audi Consolidated
Financial Statements under investments accounted for using
the equity method.
The Volkswagen Group includes the financial statements of
the Audi Group in its own consolidated financial statements.
Control and profit transfer agreements exist both between
Volkswagen AG, Wolfsburg, and AUDI AG, and between
AUDI AG and a large number of its German subsidiaries.
STRATEGY
/VISION: “AUDI – THE PREMIUM BRAND”
Our overriding strategic goal of developing Audi into the
world’s leading brand in the premium automobile segment is
anchored as the vision in our Strategy 2020, which was first
presented in 2010. To reflect steadily changing economic,
ecological and social requirements and parameters, we develop
and refine the content of our strategy on a continuous basis.
However, our strategic areas of activity, which are focused on
long-term, sustainable corporate success, also remained un-
changed in 2015.
The Audi brand’s Strategy 2020
Vision
Mission
Goals
We
delight
customers
worldwide
We live responsibility We create experiences
We shape Audi
We defi ne innovation
Superior fi nancial strength
Sustainability of products and processes
Continuous growth Top image position
and customer mix Leaders in innovation Attractive employer
worldwide
Audi – the premium brand