Audi 2015 Annual Report Download - page 153

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ECONOMIC REPORT
RESEARCH AND DEVELOPMENT
>> 153
We are constantly expanding our portfolio of Audi connect
services. We offer other new services in Europe and will also be
rolling them out shortly in the United States. These include the
emergency call after an accident to alarm the Audi Emergency
Call Center; online roadside assistance, which contacts the
Audi Service Center; and Audi service request, which enables
customers to make a service appointment.
The free Audi MMI connect app brings other services such as
online media streaming into the vehicle. The Audi MMI connect
app also offers owners of the new Audi A4 and Audi Q7 models
vehicle-specific remote services. For example, they can lock
and unlock the doors or operate the optional auxiliary heating
by smartphone. It is also possible to display where the car is
currently parked and how long it has been there. There are
even more functions on Audi e-tron models – remote control of
the charging process and climate control, and access to driving
data. The app’s remote functions can also be activated with a
smartwatch.
To enable our customers in China to use their smartphones in
the car both quickly and seamlessly, we established a partner-
ship with Baidu Inc., China’s top search engine provider, in the
past fiscal year. Using Baidu CarLife as the basis, we will also
be integrating smartphones into our vehicles in China in the
future. Furthermore, since the year under review, we have been
working with Huawei Technologies Co., Ltd. on the development
and use of an Asia-specific LTE module.
Various awards highlight our strong market position in the
area of connectivity. We received the following awards, among
others, in the year under review:
>Golden Computer 2015:
Audi topped the poll conducted by COMPUTER BILD in the
“Connected Car” category (www.computerbild.de/fotos/cb-
News-Internet-Der-Goldene-Computer-2015-Das-sind-die-
Gewinner-13030791.html#8 – link only available in German).
>Most successful brand at Connected Car Award 2015:
Audi came away from the Connected Car Award staged by
AUTO BILD and COMPUTER BILD with a total of five prizes,
making it the most successful brand for the third year in a
row (www.autobild.de/artikel/connected-car-award-2015-
leserwahl-8437799.html – link only available in German).
Audi connect services in the new Audi A4