Audi 2015 Annual Report Download - page 61
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monthly, all-inclusive rate. In this way
we are
gradually developing and scaling
up
new, regional business models, in
parallel with significant business indica-
tors. Because long-term, the new busi-
ness areas of course also have to satisfy
our profitability standards.
FLEISCH : The Internet economy has
given rise to the term minimum viable
product, in other words, a prototype
that is intended to generate a maximum
learning eect with minimum input.
The real art is enabling these projects to
grow and flourish away from core day-
to-day operations. It calls for the right
blend of hunger to succeed, creativity,
time and independence. And, very impor-
tantly, you also have to allow mistakes !
STROTBEK : I completely agree. We need
to see the new topics as small, quick
support vessels of the big mother ship.
Some of them will be successful and
others not, but even those occasional
failures will prove a very valuable
experience for us. That way, the whole
organization learns.
evolve.now! 060 >> 061evolve.now!