Audi 2015 Annual Report Download - page 161

ECONOMIC REPORT
DELIVERIES AND DISTRIBUTION
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// AUDI BRAND
Alongside the increase in overall market demand worldwide,
the successful performance of the Audi brand – despite a chal-
lenging market and competitive environment – can above all
be attributed to our attractive product portfolio. In the follow-
ing, the development in deliveries is presented by model –
including the significant new products in 2015 – as well as by
region and market.
/// PRODUCT PORTFOLIO
The Audi brand offers a broad portfolio of models in the pre-
mium segment ranging from the A1 car line to the A8 car line as
well as the SUV vehicles Q3, Q5 and Q7. The sporty spearhead
of our product range is the R8 family. The S models that we
create within selected product families stand for high perfor-
mance combined with subtle understatement and comprehen-
sive equipment. Our customers have an even sportier option in
the form of the RS models, which represent the top version in
many of our vehicle lines.
//// AUDI A1
The A1 car line marked the expansion of the Audi product
portfolio into the small premium compact vehicle segment in
2010. We have since delivered over 600,000 Audi A1 and
A1 Sportback cars to customers. In 2014, the two sporty top
models S1 and S1 Sportback extended the A1 family, offering
quattro permanent all-wheel drive for considerable driving
pleasure. We updated the models of the A1 car line in the past
fiscal year. They are now distinguished above all by their sporty
design and agile suspension, plus new or refined TFSI and TDI
engines. We delivered a total of 111,436 (116,646) vehicles of
the A1 car line to customers in the year under review.
//// AUDI Q2
Starting in 2016, the new Audi Q2 car line will enable us to offer
young, urban customers in particular an attractive gateway to
the popular SUV segment.
//// AUDI A3
The popular A3 family entered its third generation in 2012. The
five-door A3 Sportback is the top-selling model in the car line,
followed by the A3 Sedan with sporty notchback. Customers
can also choose a three-door Audi A3 and the open-top version
A3 Cabriolet. All four body versions can be ordered as S models.
June 2015 saw the introduction of the Audi RS3 Sportback as
the car line’s sportiest model. As well as the high-performance,
efficient TFSI and TDI engines, we offer two other drive systems
in this car line. The Audi A3 Sportback g-tron can run on a choice
of natural gas, eco-friendly Audi e-gas or conventional fuel. The
plug-in hybrid drive of the Audi A3 Sportback e-tron combines
a 1.4 TFSI power unit with an electric motor and is capable of
an electric range of up to 50 kilometers. We delivered a total
of 372,764 (309,779) vehicles of our popular A3 car line to
customers during fiscal 2015 – an increase of 20.3 percent.
//// AUDI Q3
Audi added a premium SUV with a compact format to its model
range in 2011. Over 600,000 customers have since received a
new Audi Q3. The updated Audi Q3 and Audi RSQ3 appeared
on the market in spring 2015. The coupe-like styling was sharp-
ened. We are presenting the new RSQ3 performance at the
Geneva Motor Show in March 2016, a model that offers even
more power compared with the RSQ3. 199,830 (197,919)
customers chose a model from the Audi Q3 car line in the
period under review.
//// AUDI TT
The third generation of the Audi TT – our design icon – has been
on the market since 2014. The styling of the Audi TT Coupé
was reinterpreted and dynamic aspects added. The new
TT Roadster has been available to customers since spring
2015 and combines the dynamic driving characteristics of a
sports car with the experience of an open-top two-seater. The
Audi TTS Coupé and TTS Roadster versions of the third model
generation have also been available since spring 2015. Deliver-
ies to customers of the TT car line reached 29,960 (16,024)
vehicles in the 2015 fiscal year.