Audi 2015 Annual Report Download - page 69

to complete a winter ascent with skiers. I constantly have to
set myself new goals and challenges. What I learn along the
way I try to pass on to other people in workshops and semi-
nars. I hope my experiences encourage others to venture out-
side their comfort zone and to embark on something new,
crazy or extreme.
DROLL : I’m really excited about how the future technologies
and digitalization will change the car. The interior in particular
will defi nitely become more futuristic, with large screens and
touchpads instead of lots of small switches. This will then give
rise to new geometric shapes, or material and color combina-
tions. And that’s where our Audi light laboratory, for instance,
comes in. This is where we build a complete interior through
to the luggage compartment and assess whether the colors
match. First using scientifi c methods and measurement
instruments – since even taste can be measured. Then with
the trained eye of our employees. And always with a view to
achieving the highest quality and perfection.
Light laboratory : Here the materials
are tested especially for metamerism,
which is the term for the varying percep-
tion of colors under di erent light con-
ditions. The customer sees the car in the
showroom light, but the colors have to
look just as perfect and coordinated in
daylight or at sunset. For that reason
the materials scientists look at the inte-
rior under all lighting conditions. The
challenge is to ensure that the colors of
the di erent surfaces of the materials –
leather, plastic, aluminum – work well
together.
Anne-Marie Flammersfeld
Born in 1978. An ultrarunner and
personal trainer. The graduate
in sports science lives in St. Moritz,
Switzerland, and in 2012 became
the fi rst woman in the world to win
all four races in the “4 Deserts Race
Series.” This took her 250 kilome-
ters in each race through the world’s
four most extreme deserts. In 2015,
she ran up to the summit of Kiliman-
jaro at 5,895 meters in eight and
a half hours – setting a world record
in the process.
evolve.now! 068 >> 069