Audi 2015 Annual Report Download - page 10

PHOTO : Uli Weber
To date, the Audi brand has
delivered well over three million
cars to Chinese customers. The
company’s success story in China
began in 1988. In October 2010,
the first million in sales was
achieved. The second was posted
in July 2013 and was closely
followed by the third in May 2015.
In other words, it took 22 years
for the first million, but most
recently, only 22 months.
The model initiative for the Audi brand continues to gain momentum. The
company plans to introduce more than 20 new or updated models and deriv-
atives into the market during 2016 alone. Alongside the entry-level SUV Audi Q2,
with which the brand is tapping into completely new customer segments, the
new SQ7 rounds out the new SUV portfolio at the top end. Moreover, the Audi
team at the new location in San José Chiapa, Mexico, is working intensively on
the start of production of the Q5.
The new generation of the Audi A4 fascinates with its ground-
breaking synthesis of technology and aesthetics. One priority
during development was to reduce CO2 emissions – in part
through consistently employing lightweight construction.
Consequently, the unladen weight was cut – depending on
engine version – by up to 120 kilograms. The body of the new
Audi models is the lightest in their class thanks to an intelligent
mix of materials.
During the 2015 fiscal year, a total of 1,803,246 Audi brand automobiles were
delivered to customers all over the world. This exceeded the previous year’s figure
by 3.6 percent, despite the fact that the first representatives of the current model
initiative – the new A4, the new Q7 and the new R8 – were not yet available in all
world regions. With this, Audi confirmed its position as the best-selling premium
brand in Europe and China. Audi deliveries grew twice as fast in the United States
as in the market as a whole. Lamborghini achieved a historic benchmark as well
in 2015, selling more than 3,000 supercars for the first time. The Lamborghini
Huracán contributed a large share to this success, with more than 2,200 units of
the car being delivered.
KILOGRAMS
MONTHS
NEW MODELS
With 54,809 delivered motorcycles,
Italian subsidiary Ducati exceeded
the 50,000-unit volume mark for
the first time in the last fiscal year.
This is an increase of more than
20 percent over the previous year’s
figure. The
primary driver behind
this dynamic
growth : the new Ducati
Scrambler, which sold more than
16,000 units in its first full year
of production.
With successes in piloted
driving, Audi is constantly
advancing a major trend in the
automotive world. The latest
generation of the Audi RS 7
piloted driving concept has
surpassed previous top perfor-
mances once again on a chal-
lenging race track : the Sonoma
Raceway in California. “Robby,”
as the technology platform
is nicknamed, needed just
2:01.01 minutes for the
4,050-meter-long course –
faster than most racing
drivers. Audi will be oering
piloted driving in series
production for the first time
in the upcoming generation
of the Audi A8.
MINUTES
2:01.01
MOTORCYCLES
MILLION
AUTOMOBILES
22
20
120
1.8
54,809
Fuel consumption and emission figures at the end of the Annual Report.
The Audi Q2 and the Audi SQ7 are not yet available on the market.
They do not yet have Whole Vehicle Type Approval and are therefore not subject to Directive 1999/94/EC.