Audi 2015 Annual Report Download - page 40

“It’s unbelievable. The quality is so good,
I feel like I could touch it,” the extreme
athlete says in astonishment.
As with the interior of the car, the
customer can also choose between a
number of options when it comes to
technical functions : Audi connect with
LTE, Audi smartphone interface and a
long list of assistance systems. He also
selects an assistance package with pre-
dictive e ciency assistant and park assist.
“For my wife,” he jokes with a laugh.
Kenny now lowers his head to get a clos-
er look at the MMI touch in the center
Kenny is happy with the interior of his
new Audi A Avant. He gets out and
walks around the car on the surface of
the moon. “I would still like to ride
a bike on the moon some day, but this
preview experience is crazy,” he admits.
Kenny now takes a moment to look at
the A from the outside. He takes a step
back. Initially Scuba Blue metallic, the
Audi A Avant now gleams in the metal-
lic colors Tango Red, Manhattan Gray
and then, fi nally, in Scuba Blue again. The
Belgian also changes the headlights and
the wheels. “The Audi Matrix LED head-
lights make the car distinctive. Everyone
console. “I can even identify the exact
material.” The trial biker risks a look
over his shoulder at the back seat. The
black leather wrapped tautly around
the seats can be seen in accurate detail.
He blinks and they are covered in a
Rotor Gray Leather/Alcantara combina-
tion. “Oh, yeah. That looks great.” The
Belgian is impressed with the realism.
“The technology has huge potential.
I can see every detail here, but also the
overall look of the car. Much better than
with conventional confi gurators. I would
buy my car even faster this way, because
I would then also really know what to
expect and can simply look forward to it.”
“I WOULD BUY MY CAR EVEN FASTER THIS WAY
BECAUSE I WOULD ALSO REALLY KNOW WHAT TO EXPECT.”
Kenny Belaey
PHOTOS : AUDI AG, Uli Weber
Fuel consumption and emission figures at the end of the Annual Report