Audi 2015 Annual Report Download - page 138

BASIS OF THE AUDI GROUP
STRATEGY
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Materiality matrix
/GOALS
// SUPERIOR FINANCIAL STRENGTH
The financial strength of a company is reflected particularly in
a stable long-term profit performance. In our case, growth only
meets the premium standards of Audi if it is simultaneously
profitable. Efficient structures and processes, effective in-
vestment management and consistent cost management are
indispensable for enabling this qualitative growth. Within this
context, it is especially important to us to finance investment
from self-generated cash flow. Our return and liquidity ratios
underscore the high profitability and financial strength of our
Company.
Detailed information on the “Financial performance”
and “Financial position” of the Audi Group can be
found on pages 165 ff. and 169 f.
// CONTINUOUS GROWTH
With a total of 1,803,246 (1,741,129) vehicles delivered, the
Audi brand achieved a further increase in deliveries to customers
in the 2015 fiscal year despite a challenging market environ-
ment. High demand for vehicles of our A3 family and our SUV
models as well as growth in the North America and Western
Europe regions were the major factors with a positive impact
on our development in vehicle deliveries. With more than
1.8 million vehicles delivered, we easily exceeded the original
volume target of 1.5 million vehicles for 2015. For our next
milestone, we aim to deliver over 2 million Audi vehicles by
2020 to the various sales regions worldwide with the help of
our product initiative and targeted increases in market shares.
To that end, we are steadily working on optimizing and ex-
panding the international dealer and service network in major
growth markets. At the same time, we are expanding our
worldwide production structures to establish an even broader
basis for our business model.
Further information can be found under “Production”
and “Deliveries and distribution” on pages 157 ff.
and 160 ff.
4,40
4,20
4,20 4,40 4,60 5,004,80
4,80
4,60
5,00
Relevance for Audi
Relevance for stakeholders
4,00
high
highmedium
medium
Fuel consumption
and emissions Economic stability
Customer orientation
Corporate culture
Innovation and
increased efficiency
Occupational safety and health protection
Training and advancement
OOperations
PProduct
SSociety
EEnvironment
EEmployees
P
P
P
P
P
E
E
E
E
E
E
E
E
E
E
EE
E
EE
S
S
S
S
S
S
O
O
O
O
O
O