AT&T Wireless 2008 Annual Report Download - page 4

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AT&T Annual Report 2008
2
Delivering more of what
customers want
Around the world, businesses and
consumers are looking for more
mobility, connectivity and speed.
They are hungry for expanded
access to Internet applications
and content and for seamless
integration of devices, networks
and services. They can’t get enough
of the communications capabilities
that make their lives better and
their businesses more productive.
AT&T is in the best position to satisfy
this demand. We’ve built our business
around the pillars of mobility, data
and Internet Protocol (IP) to provide
the fully integrated, everywhere
connectivity that our customers
want and expect.
Among our accomplishments
during the past year:
Mobility
In 2008, AT&T added more wireless
subscribers than any other U.S.
provider, led the industry in wireless
data growth and had twice as many
smartphones in service than any of
our competitors.
One of the keys to this growth
was the industry-shaping product
launches that have become
our hallmark. Our exclusive
U.S. launch of Apple iPhone 3G
was a blockbuster hit — and
arguably the most important
consumer product rollout of
the past decade. This device
has dramatically redefined the
wireless smartphone market.
In the first six months after launch,
we activated 4.3 million iPhone 3Gs.
What’s more, about 40 percent of
those customers were new to AT&T.
Another AT&T exclusive —
the BlackBerry® BoldTM — was
one of the top-rated business
wireless broadband devices
introduced last year. It gave our
customers a whole new level of
mobile connectivity.
iPhone 3G and other wireless
data devices strengthened our
leadership in mobile data. Our
full-year wireless data revenues
grew 52.5 percent to more than
$10.5 billion. As customers
increasingly access data wirelessly,
we’ve also seen per-subscriber
revenues rise. And as wireless