AT&T Wireless 2008 Annual Report Download - page 18

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AT&T Annual Report 2008
16
Local search is a simple enough concept. It puts at consumers’
fingertips — anywhere, anytime — the ability to find and connect with
businesses that have what they need. But, as consumers have more and
more ways to search, making those connections can be a challenge.
Fortunately, AT&T has an elegantly simple solution: Offer advertisers a
way to connect with consumers via wireless devices, PCs, U-verse TV or
the AT&T Real Yellow Pages. Providing that full range of connections has
Local Search
16
Above: Joan Lee, owner of Bird Road
Cycle World in Miami, uses advertising
solutions from AT&T, including on
YELLOWPAGES.COM and in the
AT&T Real Yellow Pages, to attract
customers. Ms. Lee says: “As more
people shop on the Internet, we
depend on YELLOWPAGES.COM
to drive business to our store.”