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AT&T Annual Report 2008
9
to stay connected, we expect to
reach the next billion devices
within the next 10 years.
AT&T U-verse — a better
TV experience
In 2008, our IPTV service, AT&T
U-verse, reached a major milestone.
After just more than two years on
the market, the service now has
more than 1 million customers.
It’s no wonder so many people are
choosing AT&T U-verse. It offers
an extensive HD lineup, more
control and — customers say —
a more satisfying TV experience.
In fact, last year, AT&T U-verse
ranked “Highest in Residential
Television Service Satisfaction
in the North Central, South and
West Regions,” according to
the J.D. Power and Associates
2008 Residential Television
Service Satisfaction Study.1
And a well-known magazine
recently found AT&T U-verse
to be a leading TV bundle.
1:30 p.m. I gotta have a new flat-screen
TV — the old one doesn’t do justice to my HD
picture. I find the closest Best Buy and get
directions that steer me around a traffic jam.
AT&T U-verse has a supersharp HD picture.
With YELLOWPAGES.COM Mobile.
Thanks to AT&T Navigator.
7 p.m. I found a great new
sushi restaurant. My girlfriend
is pretty impressed. I forgot
I wanted to record the Mavericks
game, so she uses her phone
to program my home DVR.
With Urbanspoon on iPhone 3G.
AT&T U-verse users can program
their DVR from a wireless device.
10:30 p.m. I kick back to watch the
Mavericks — my girlfriend watches “Jon &
Kate Plus 8” in the other room. Wow, close
game! I hit pause and, when “Jon & Kate
Plus 8” is over, I join her on the couch and
we watch the Mavs pull out a big win. Then
I head to bed ... I’m sleeping in tomorrow!
Total Home DVR with AT&T U-verse lets
viewers pause and restart recorded
programs on multiple TVs.
Because AT&T U-verse uses
IP technology — the language of
the Internet — we can continually
improve the features and services
we offer and stay ahead of our
customers’ expectations. For
example, our Total Home DVR lets
users record up to four shows
at once on a single DVR — and
play them back on up to eight
connected TVs. And last year,
we introduced AT&T U-verse
Voice, our IP home phone service
that provides new, integrated
features such as the ability to
view call logs on U-verse TV.
Adding to our Advanced TV
portfolio, our new alliance with
DIRECTV gives consumers the
option of AT&T | DIRECTV satellite
service as part of an AT&T bundle,
including wireless, broadband
and home phone services.
In thousands
AT&T U-verse TV
Subscribers
AT&T U-verse subscribers in service
reached more than 1 million in 2008.
1Q084Q07 2Q08 3Q08 4Q08
231
379
549
781
1,045
AT&T U-verse ranked “Highest in Residential
Television Service Satisfaction in the North
Central, South and West Regions,” according to
the J.D. Power and Associates 2008 Residential
Television Service Satisfaction Study.1