AT&T Wireless 2008 Annual Report Download - page 21

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AT&T Annual Report 2008
Advancing network capability
Delivering the connectivity and
integrated applications our
customers demand begins with
the world’s most powerful and
advanced network. It carries nearly
17 petabytes of IP and data traffic
on an average business day — the
equivalent of a 2.7 megabit song
download for every man, woman
and child on the planet. And this
incredible volume of traffic has
grown nearly 250 percent in the
past three years as customers use
more and more IP applications at
home and on the go.
And we continue to develop
advanced technology to keep
our network capabilities out in
front of customer needs. In 2008,
we completed the world’s largest
deployment of the most advanced
backbone technology available,
enabling data transmission at
40 gigabits per second. That’s four
times the speed of the previous
generation of technology. To bring
the world even closer to where our
customers live, work and play, we
also announced plans to invest in
several new undersea cables.
Looking further ahead, our teams
at AT&T Labs are pushing the
envelope of network capabilities.
We’re already developing and
testing the next generation of the IP
network platforms, advanced wireless
technologies and new applications
that will help AT&T meet customers’
connectivity needs for years to come.
Integrating services
We’re also deploying advanced
technologies to integrate our wireless
and wired networks, enabling more
seamless sharing of information
across networks and devices. For
example, our unique Video ShareSM
application allows wireless
customers to share live video from
one wireless device to another.
Even as we develop these exciting
applications and capabilities,
we recognize that innovation
doesn’t happen in a vacuum.
That’s why we take a collaborative
approach, working with other
leading companies — as well
as with promising startups — to
explore emerging technologies
and deliver new capabilities for
customers as quickly as possible.
Our goal is to ensure that AT&T
customers not only have access
to the best in connectivity but
also to the latest applications that
take full advantage of our network
to extend the power and the
simplicity of communications.
Above: High Definition video gives
today’s cost-conscious businesses a
great new way to slash travel expenses,
while maintaining the close, frequent and
meaningful connections that drive success.
AT&T teamed with Cisco to introduce the
industry’s first fully managed High Definition
virtual-meeting solution to bring people
around the world together as never before.
AT&T’s Telepresence Solution really is “just
like being there.”
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