AT&T Wireless 2008 Annual Report Download - page 19

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AT&T Annual Report 2008
given our customers a competitive
advantage. And it’s made us an
industry leader in local search.
As consumers increasingly go
online to find local businesses,
YELLOWPAGES.COM has become
a leading Internet Yellow Pages,
with 1.8 billion searches across
the YELLOWPAGES.COM network
in 2008. We’ve also expanded our
portfolio of voice search options
to link buyers to advertisers
through free voice search at
1-800-YELLOWPAGES.
Today, AT&T also connects
businesses to consumers via
interactive TV and mobile devices.
YELLOWPAGES.COM’s powerful
interactive channel on AT&T U-verse
TV provides millions of local business
listings that are customized for
viewing on the television screen.
Meanwhile, YELLOWPAGES.COM
Mobile for iPhone 3G not only
offers local search, but allows users
to view items based on popularity
within the iPhone community, read
reviews, save favorites and map a
route to local businesses using GPS.
And when consumers reach for a
traditional print directory, our AT&T
Real Yellow Pages is used more
than three times as often as other
directories in our markets.
As local search options continue
to multiply, nobody brings it all
together — for buyers and sellers
— better than AT&T.
Local searches on AT&T’s
YELLOWPAGES.COM network
have increased approximately
150 percent since 2005.
730
1,290
1,570
1,825
05 06 07 08
Left: Businesses like Bird
Road Cycle World expand their
reach to customers with ads
on wireless devices through
YELLOWPAGES.COM Mobile.
17
YELLOWPAGES.COM and the AT&T
Real Yellow Pages deliver more than
5 billion consumer searches a year for
local business information and provide
approximately 1 million advertisers with
valuable sales leads that help their
businesses grow.
In millions
YELLOWPAGES.COM
Searches