Singapore Airlines 2011 Annual Report Download - page 72

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SINGAPORE AIRLINES
070
FINANCIAL REVIEW
Performance of the Company (continued)
Revenue
The Company’s revenue increased 15.7 per cent to $11,739 million as follows:
2010-11 2009-10 Change
$ million $ million $ million %
Passenger revenue 8,683.4 7,318.1 + 1,365.3 + 18.7
Bellyhold revenue from SIA Cargo 1,127.2 999.5 + 127.7 + 12.8
Others 1,928.5 1,827.4 + 101.1 + 5.5
Total operating revenue 11,739.1 10,145.0 + 1,594.1 + 15.7
The Company’s passenger revenue increased $1,365 million (+18.7 per cent) in 2010-11, as a result of:
$ million $ million
2.3% increase in passenger traffic:
2.3% increase in seat capacity + 165.0
0.1% point increase in passenger load factor + 4.1 + 169.1
15.9% increase in passenger yield (excluding fuel surcharge):
Higher local currency yields + 1,308.4
Change in passenger mix + 124.6
Foreign exchange - 236.8 + 1,196.2
Increase in passenger revenue + 1,365.3
The sensitivity of passenger revenue to one percentage point change in passenger load factor and a one
percentage change in passenger yield is as follows:
$ million
1.0% point change in passenger load factor, if yield and seat capacity remain constant 110.6
1.0% change in passenger yield, if passenger traffic remains constant 86.8
A breakdown of passenger revenue by route region and area of original sale is shown below:
By Route Region ($ million) By Area of Original SaleR7 ($ million)
2010-11 2009-10 % Change 2010-11 2009-10 % Change
East Asia 2,541.6 2,006.9 + 26.6 4,417.7 3,512.0 + 25.8
Americas 1,638.8 1,315.3 + 24.6 744.8 606.8 + 22.7
Europe 1,996.3 1,789.0 + 11.6 1,504.7 1,488.9 + 1.1
South West Pacific 1,553.7 1,342.8 + 15.7 1,512.3 1,249.1 + 21.1
West Asia and Africa 953.0 864.1 + 10.3 503.9 461.3 + 9.2
Systemwide 8,683.4 7,318.1 + 18.7 8,683.4 7,318.1 + 18.7
R7 Each area of original sale comprises countries within a region from which the sale is made.