Singapore Airlines 2011 Annual Report Download - page 11

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ANNUAL REPORT 2010/2011 009
Choon Phong has already implemented an organisational restructuring to more closely align commercial,
operational and corporate planning activities, enabling SIA to be more nimble to pursue fresh opportunities for
growth and to take on new challenges.
There will indeed be more challenges in the year ahead, as the strength of the economic recovery is still
uncertain in parts of the world and as high fuel prices remain a cause for concern. But challenges make us
stronger, and I am confident that we will go from strength to strength.
Stephen Lee
Chairman
We have much to be proud of in the
way we faced the many challenges.
The various operational disruptions
affected the travel plans of many of our
customers, but due to the hard work and
dedication of our staff we were widely
praised for our customer care.