Singapore Airlines 2011 Annual Report Download - page 15
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ANNUAL REPORT 2010/2011 013
OCTOBER
• The Airline announces plans to offer a full suite
of onboard communication offerings, including
Wi-Fi Internet and mobile telephony services,
in collaboration with inflight connectivity
provider OnAir.
• Premium customers travelling between Singapore
and Japan can now look forward to an even more
authentic Japanese fine dining experience, with
the new Kyo-Kaiseki service for Suites and First
Class customers and Hanokoireki for Business
Class customers.
• Twice-daily services between Singapore and
Tokyo’s Haneda airport are launched, adding to
the existing twice-daily flights between Singapore
and Tokyo’s Narita airport.
NOVEMBER
• The Airline signs codeshare agreements with
Scandinavian Airlines and Garuda Indonesia.
Under the former, customers can enjoy
services to Helsinki, Oslo and Stockholm from
Copenhagen. With the latter, customers of both
airlines now have a choice of four daily flights
between Singapore and Denpasar, Bali.
DECEMBER
• Outgoing CEO Chew Choon Seng retires,
succeeded by former Executive Vice President
Marketing & The Regions Goh Choon Phong.
2011
JANUARY
• The Airline announces an organisational
restructuring that will consolidate and more
closely align its commercial, operational and
corporate planning activities.
MARCH
• Customers of the Airline in the US, Singapore and
five other Asia Pacific countries and territories can
now pay for their flights with PayPal when they
buy their tickets online. This will progressively
be made available to customers in up to
17 countries.
• Hong Kong becomes the Airline’s busiest point
outside of Singapore with the addition of a
seventh daily flight between Singapore and the
territory (including flights departing Hong Kong
for San Francisco).
• The Airline launches its inaugural flight to its
first destination in South America – Sao Paulo’s
Guarulhos International Airport, in Brazil. The
service, routed via Barcelona, operates three
times weekly with Boeing 777-300ER aircraft,
fitted with the Airline’s newest cabin products in
all three classes.
• Regional news channel, Channel NewsAsia,
partners the Airline to provide scrolling text
news headlines, known as ‘news tickers’, for
customers on board flights equipped with the
latest Panasonic eX2™ system on KrisWorld.