Singapore Airlines 2011 Annual Report Download - page 27

ANNUAL REPORT 2010/2011 025
Singapore Airlines signed on as the Official Airline for the Giant Panda collaborative programme between
Wildlife Reserves Singapore and the China Wildlife Conservation Association. Under the agreement, Singapore
Airlines Cargo will transport the pandas to Singapore, and Singapore Airlines and SilkAir will provide air tickets
for training and exchange programmes for zookeepers, veterinarians and researchers from both Singapore
and China.
Besides contributing to charities and organisations within Singapore, the Airline is mindful of the importance of
building strong relationships with the many countries and communities it serves, as a global corporate citizen.
In its first major involvement in a large-scale green project with long-term benefits for the global environment,
Singapore Airlines announced plans to donate US$3 million towards supporting the Harapan Rainforest
Initiative in Sumatra, Indonesia. The funds will help finance ongoing core operations such as efforts
to arrest deforestation, employment of forest patrols to prevent illegal logging and forest fires, social
development projects and employment opportunities for local indigenous communities living in the forest,
as well as plant and animal species protection programmes.
Following the severe and unprecedented flooding in Queensland, Australia between December and January,
the Airline contributed A$100,000 towards recovery and rebuilding efforts.
In the wake of the 11 March earthquake and tsunami in Japan, the Airline raised a total of $415,384, for relief
and recovery efforts. This included contributions from staff and a pledge by the Airline to match donations
dollar-for-dollar.
In the Philippines, the Airline has been working since 2003 with Bantay Bata 163, a child welfare programme
under the ABS-CBN foundation that rescues, rehabilitates and provides shelter and care for sick and abused
children. The Airline sponsors elementary education for these children. To date, 895 children from various
parts of the Philippines have been put through school, with another 108 due to be enrolled in the 2011/2012
school year.
In Japan, the Airline has established a long-standing partnership with various hospitals in Tokyo.
Every Christmas, a team of staff from the Airline will make its round of the children’s wards in these hospitals
with gifts to spread some Christmas cheer.
Besides contributing to charities and organisations within Singapore,
the Airline is also mindful of the importance of building strong
relationships with the many countries and communities it serves,
as a global corporate citizen.